How to Write an Argumentative Essay - Writing an Argumentative Essay the Right Way

How to Write an Argumentative Essay - Writing an Argumentative Essay the Right WayThere are many resources for effective writing that will help you write an argumentative essay. However, if you aren't careful, there can be a lot of work involved in trying to come up with all the information you need to write such an essay.One option that can give you a good start is to use a sample outline. While many of these sample outlines are not very good, you may want to take advantage of a good one that you have found. In addition, you may be able to get some additional guidance from the person who compiled the sample that you are using as a template.A sample outline allows you to develop your own strategy based on the information that is presented to you. This strategy may not always work, but it may be better than following someone else's style guide.The goal of developing your own strategy is to come up with an original outline. There are many guides that will offer you tips on how to write an argumentative essay. In some cases, they can even provide a template or outline to use as a starting point.What you need to do when you find a sample outline is look at it closely and make a list of the sections that will be most useful. The next step is to go back and reread the outline that you found and see if it fits the information that you want to present. Sometimes, the points that were written in the outline actually contradict other sections of the essay.Make sure that you review the essay and examine it carefully to make sure that all the information is correct. Once you have identified where you want to focus your writing, you can begin to think about what information you will need to present.You should remember that once you have chosen to use a sample outline, you should only use it to find the relevant information. The final result may not be the same as if you had come up with the information yourself. If this happens, then it would probably be best to stick with a style guide and write the entire essay from that point.

Women Should Not Wear Dress - 1221 Words

individuals located in Texas as compared to individuals located in New York. Same goes for the industry that people are working in. Appearance goes along with first impressions. Dress should be in business attire or business casual with an emphasis on being conservative (India, 2015). Women should avoid wearing attire that is too revealing. Next comes the greeting. In the United States, it is customary to shake hands. Shaking hands is also a regular greeting in India (India, 2015). Men can shake hands with men and women with women. It is not often for men to shake hands with women because of religious reasons (India, 2015). A good approach if it is unknown if it’s okay to shake hands with the opposite gender is to wait for the†¦show more content†¦It is vital to communicate effectively. Avoid using words that hold multiple meanings. For example, the words date and foot both have multiple meanings. Indians prefer to do business with those they know. Respe ct and trust are vital to building a relationship. Generally speaking, it is preferred to already have a personal relationship before doing business. It is suggested to be introduced by a third party for instant credibility (India, 2015). Indians do not like conflict or confrontation. Saying â€Å"No† directly is considered rude, and it is rare to show disagreement (India, 2015). Look for indirect cues of disagreement. Vague responses can indicate a â€Å"No† as well. Be sure not to directly refuse, disagree, or say no. In negotiations, being overly aggressive or expressing feelings of anger will diminish trust and respect (India, 2015). The process for making decisions can be slow, and the most senior ranking person often makes the decision (India, 2015). It is common to celebrate with a meal. It is good to remember that â€Å"Hindus do not eat beef and many are vegetarians, Muslims do not eat pork or drink alcohol, and Sikhs do not eat beef† (India, 2015). Finally, managers are expected to be knowledgeable in the field. The expectation is for managers to provide guidance and answers, unlike in the U.S., where successful managers do not need to be subject matter experts on their team. Behavior in the work place is greatly influenced by the culture and

Domestic Violence Abuse And Its Effects - 852 Words

Domestic violence abuse can be observed in a relationship where there are levels of psychological, sexual, emotional, and financial and manipulation. In the â€Å"I am Not Your Victim† book we could identify several components of the Power and Control Wheel. One of the components of the domestic violence abuse is the use of financial or economical abuse. This concept states that a perpetrator of violence will utilize manipulation of the target victim in order to restrict his or her from working. In addition, the perpetrator will isolate the victim from socializing or interacting with his or her family in order to not have access to finances. On chapter 4, we learned observe the labor, family and social restriction imposed by Sam. Moreover, Sam managed to limit Beth’s behavior by making her a dependable women. Sam make sure to remove the automobile, no access to economy, not letting her socialize with Cindy and to promise her that she will be part of his allowance. Beth stated â€Å"I felt isolated because I desperately needed to work but working was out of the question.† The second component is using male privilege this component states that males are the authority, they will have the power to acting like the â€Å"boss† by making his wife do all the housework, take care of the children, manage the household income, and by deciding when his future desires must be comply by the female. In chapter 4, Beth stated that Sam didn’t help her with the household chores she has to take care of theShow MoreRelatedThe Effects Of Domestic Violence On Domestic Abuse1340 Words   |  6 Pages1301 Lacina-Taylor 2 December 2014 Stop The Abuse Underreported and underestimated, domestic abuse rips families apart every single day. Domestic violence comes in mainly five different forms, physical, sexual, psychological, emotional, and economic. This violence ruins families, demoralizes the victims, and the public downplays the household terrorism that goes on every day. Generally thought of as taboo, the public belittles and humorizes domestic abuse as a way to deal with it, that avoidance mustRead MoreDomestic Violence : The Horrific Effects Of Abuse1464 Words   |  6 PagesDOMESTIC VIOLENCE: The Horrifying Effects of Abuse â€Å"To those who abuse: the sin yours, the crime is yours, and the shame is yours. To those who protect the perpetrators: blaming the victims only masks the evil within, making you as guilty as those who abuse. Stand up for the innocent or go down with the rest†¦Ã¢â‚¬  These are the words of an individual who sees too clearly the injustice which comes with domestic violence toward women. The United States government estimates one in every four women willRead MoreEffect of Domestic Violence on Children692 Words   |  3 PagesASSIGNMENT 1 DOMESTIC VIOLENCE ID: S99003183; URIAM ROBATI ABSTRACT Domestic Violence has a great effect on children. Domestic violence also known as domestic abuse, spousal abuse or child abuse is recognized as a pattern of abusive behavior by one or both partners especially those in marriage. This coercive behavior is used against another person to obtain power and control over the other party in a relationship. Domestic violence takes many forms such as physical violence which includesRead MoreEffects of Domestic Violence on Children1124 Words   |  5 PagesThe biggest victims of domestic violence are the littlest. The home is a suppose to be a safe and secure environment for children with loving parents and free from violence. Children need a secure environment where they can come home to when the outside world is unsafe. However, every year there are millions of children who’s homes are not a safe haven. Millions of children are exposed to a parent being violently assaulted. Domestic violence is a prevalent social issue in America today . First, whoRead MoreThe Effects of Domestic Violence on Children1529 Words   |  7 PagesProject: The Effects of Domestic Violence on Children Trudy Root Kaplan University CM107-11 Children are negatively impacted by the surrounding of domestic violence in multiple ways, in which need to be identified. The audience that needs to be aware of domestic abuse’s effects on children is adults that care for children; such as pediatricians, teachers, counselors, and parents. The issue that needs to be addressed is the negative effects on children involved in a domestic violence situationRead MoreDomestic Violence And Sexual Abuse896 Words   |  4 Pageswitnesses abuse in his/her home at a young age? Introduction: What is domestic violence? â€Å"Domestic Violence is a pattern of behaviors used to establish power and control over another person through fear and intimidation, often inclosing the threat or use of violence†(Safe Horizon, 2015). Domestic violence includes physical abuse, sexual abuse, emotional abuse, and exploitation; therefore, this is in relation to â€Å"intimate partner violence, battering, relationship abuse, spousal abuse, or familyRead MoreThe Effects of Domestic Violence on Children1540 Words   |  7 PagesProject: The Effects of Domestic Violence on Children Trudy Root Kaplan University CM107-11 Children are negatively impacted by the surrounding of domestic violence in multiple ways, in which need to be identified. The audience that needs to be aware of domestic abuse’s effects on children is adults that care for children; such as pediatricians, teachers, counselors, and parents. The issue that needs to be addressed is the negative effects on children involved in a domestic violence situationRead More Domestic Violence in Canada1662 Words   |  7 PagesViolence has become prevalent within society; it is something the western world has learned to accept. With every minute that passes Canadians come face to face with certain acts of violence they may not have previously encountered (citation). Although, violence is not a subject that one can escape, women and children have unfortunately become the prime victims of violent acts. The media glorifies violence in other countries around the world it fails to address the presence of violence within CanadaRead MoreDomest ic Violence : Violence Between Adult Intimate Partners1632 Words   |  7 PagesDomestic Violence Introduction Domestic Violence isn t just hitting, or fighting, or an occasional mean argument. It s a chronic abuse of power. The abuser tortures and controls the victim by calculated threats, intimidation, and physical violence. Actual physical violence is often the end result of months or years of intimidation and control. Defining the problem: Domestic violence is violence between adult intimate partners. Though the definition above seems simple enough (it is widely acceptedRead MoreDomestic Violence And Its Effects On People1708 Words   |  7 Pages What is domestic violence? Domestic violence is when a person uses a physical violence such as threats, intimidation, isolation, stalking, emotional abuse, sexual abuse, and taking control over another partner in a relationship (Understanding abuse). This happens every day to thousands of people all over the world. It’s a serious issue and people don t realize how serious it is. It’s killing people, ruining families, and leaving a lasting impact on people. Each year, 2 million people are injured

Death of a Salesman Willy Lomans Failure as a Father free essay sample

Willy Loman, the main character in Death of a Salesman by Arthur Miller, has a powerful father role in the lives of his two sons, Biff and Happy. Willy, a man in his mid sixties, has not only strived to become a successful salesman, but also acts the successful father role, something that was lacked in his own childhood. Willy’s own actions and mistakes in his everyday lifestyle, influence Biff to believe that he has become a failure at the age of thirty-four. Happy, the younger of the two siblings has found that he has a growing obsession with women, similar to his father’s own affair. The diminishing level of confidence the boys have towards their father has created a terrible fate for the two sons. Willy Loman being unable to realize his mistakes and correct them as well as not changing his morals has set up his sons’ for failure. Biff Loman’s future looked bright when he was in high school- being the star football player with three major scholarships to colleges looked pretty promising- but yet returns home when he is much older claiming that he is â€Å"finding himself. † After flunking math his senior year, Biff looked to his father for help, only to catch him in the midst of an affair. The affair changed Biff’s views on his father, someone who he used to greatly admire then questions his father’s hopes for Biff. Biff’s dream is to move out west and live out on a cattle ranch while his father wants him to follow his footsteps to become a salesman: the job that Willy feels is the ultimate dream. When home, Biff tries everything in his power to attempt the path Willy has set out for him, even meeting with a possible job employer to create a new business. Biff confides in Happy and says, â€Å"And then he gave me one look and- I realized what a ridiculous lie my whole life has been† (Miller 104). After the failure of this interview, Biff is left to feel as though his father is the one at fault and the reason that Biff is unsettled at his age, especially when Willy will not listen to Biff when he tries to explain his failure. Growing up, Willy taught Biff that appearance is what determined your status in life which led to Biff striving for success in sports and popularity in an attempt to feel prideful. Being unsuccessful and seen as lazy through his father’s eyes makes Biff feel as though it is not his fault. Biff was good at sports and such, but was not living up to other’s expectations, such as keeping passing grades in order to go to college. However, Biff risked future self-happiness in order to fall under his father’s beliefs of success. After failing in comparison to Bernard, who becomes a successful lawyer, Biff feels justified to blame it all on his father because of Willy’s actions. Willy acts as though he is perfect , when talking to his sons he says, †And when I bring you fellas up, there’ll be open sesame for all of us, ‘cause one thing, boys: I have friends† (31). Willy is convinced that selling has made him a respected and successful man . In reality, his â€Å"perfect life† is shadowed by the affair. Willy lives a life of illusion; believing success at the cost of losing his family if his lies catch up with him. Having a lying failure of a father leaves Biff to believe his own failure is because of his father. On the contrary, Happy Loman, the younger of the two Loman siblings, has always felt less favored than his brother Biff. Growing up, Happy would constantly aim to please his father and make Willy proud of him. In a flashback to high school, Happy repeatedly asks his father, â€Å"I’m losing weight, you notice, Pop? † (33). When it seems that all the attention is on Biff and his scholarships for football, Happy is left feeling unappreciated from the man he admires the most and sets out to prove himself. Now older, Happy has become a womanizer. However, he is dissatisfied because he feels as though he is a higher rank and a better person than his coworkers. Happy tries to prove this believed rank to himself by sleeping with the girlfriends of fellow employees and then going to their weddings. As a distraction from the fact that Happy is not the most successful businessman, the job he pursued to impress his father by following in his footsteps, Happy turns to women. When in the restaurant, Happy lies to the two women about his job and lifestyle, â€Å"I sell champagne† (101), â€Å"At West Point( )† (102). Similarly to Willy and his affair, Happy is looking for a way out of an unsuccessful lifestyle. Willy has the desire to escape business and his insecurities and finds the ego-boost in The Woman. Happy similarly believes that these rendezvous with many women will make him feel accomplished and worth something. This can again be traced back to Willy. Had Willy given more attention to Happy and feed his ego, Happy would not feel the need to prove something. After Willy failed to give Happy the sense of pride that was needed led Happy to gain an obsession with women and a negative shaping of personality. The fate for Biff and Happy Loman are very different, but both can thank their father’s actions. For Biff, the audience is left in hopes that he will finally pursue his dream of moving out west. Had Willy not constantly pushed Biff into selling, Biff would not have a dawn of realization. Once Biff found out about Willy’s affair, Biff realized the bead affect Willy had on his life. Along with the constant arguments, Biff realizes the lying life Willy had lived and is determined to not fall in his footsteps. Had Willy not begun lying, Biff would not gain a new view on his father and set out to change his own personality and stop aiming to please Willy. Happy on the other hand believes that replicating his father is the only way to get respect from Willy. After growing up underappreciated, Happy is determined to make his parents proud, even being desperate enough to follow along with his father’s illusions and wandering mind; as long as it keeps Willy happy. In the end of the play Happy declares, â€Å"I’m getting married, Pop, don’t forget it. I’m changing everything† (133). After hearing Willy constantly argue with Biff, Happy tries to make positive attention fall on him. Determined to seek pride, Happy is destined to fail just as his father did. In the requiem, Happy says, â€Å"I’m gonna show you and everybody else that Willy Loman did not die in vain. He had a good dream. It’s the only dream you can have- to come out number-one man. He fought it out here , and this is where I’m gonna win it for him† (139). Happy sees his future identical to his father and tries to become the successful businessman that Willy always dreamed of becoming. Happy believes that Willy is still admirable and has the upmost respect for him. If Happy had not always felt underappreciated and second to his brother, he would not feel as desperate to become his father. This last hope seems impossible and has become an unhappy fate for Happy. Had Willy not been caught in his affair and taught the wrong morals to Biff as well as give equal attention to both sons, Biff and Happy’s fate would be less grim. Altogether, Willy Loman’s character as a father set up his sons’ destinies without even knowing it. The negative relationship that had become between the three was determined due to Willy’s actions and decisions. Willy’s failure to be truthful and teach the ways to success left Biff feeling justified to blame his own failure on his father. Willy’s favoritism towards Biff left Happy insecure and opened the gate to Happy’s obsession for women and the search for pride. Willy’s mistakes and failure as a salesman and a father created a negative fate for both Biff and Happy. The poor choices and actions Willy made shaped his children’s identity in a poor way.

Vietnams History in 20th Century

Introduction The socialist republic of Vietnam had a war within its borders, putting its north against south. The north eventually won it in 1975, but at the time, the country was already politically isolated. However, following efforts by the government to institute both political and economic reforms since 1986, the country has made important milestones in this endeavor.Advertising We will write a custom research paper sample on Vietnam’s History in 20th Century specifically for you for only $16.05 $11/page Learn More Vietnam is a one-party state where the government has an official commitment to socialism although it seems to be shifting to capitalism. The United State’s, in an independent audit into Vietnam in 2004, classified its human rights record as ‘poor’. In addition, the country is ranked 128 in terms of democracy by world audit and 133 in terms of press freedom. Out of the 150 countries ranked, Vietnam is considered among the least democratic countries. The major economic activity for Vietnam is agriculture and particularly the growth of wet rice. The government operated a planned economy for farmers which began with the collection of farms under a government program. After a decade under this program, little had been achieved as it was plagued by corruption and inefficiency. It also suffered due to the embargos against it placed by development partners. The country’s GDP had been growing at 8% between 1990 and 1997, then at 7% between 2000 and 2005, owing the growth in a shift to a free market economy whose emphasis was on private ownership of agricultural, commercial and industrial firms. This kind of growth, which is one of the highest in the world, according to the statistics, could only be realized with minimal government control of the economy. However, government control does not always limit development. In china, a developed country, the government operates a centrally planned economy with good results. On the other hand a study of Myanmar’s economy asserts that it has largely been curtailed by the reluctance of the government opening the doors to free the market (Okamoto et al 3). Draper and Ramsey (7) define a good society as â€Å"one that satisfies the greatest good for the greatest number†. According to Nobel laureate Amartya Sen and Martha Naussbaum, meeting physical needs, physical safety insurance, informed decision making and presence of political and civil rights are the major factors for consideration in deciding whether human life is good or otherwise. A ‘good’ human life, they claim, is the cornerstone to a good society. In determining whether Vietnam is a good society or not, several factors have to be considered. The most important of these factors is Human Development. A transformational index study done by Stiftung in 2010, puts Vietnam at position 114 out of the 128 surveyed in terms of democracy, 59 in the mar ket economy category and 66 using the management index. On average, the country was position 78 out of 128. On a scale of 1 to 10, therefore, Vietnam ranks 4.Advertising Looking for research paper on government? Let's see if we can help you! Get your first paper with 15% OFF Learn More While Vietnam performs well in her economic endeavors, improvement in democracy is needed. The government would do well by adhering to the recommendations made by UN member states that require it to cease detention and mistreatment of democracy advocates, certain religious groups, human rights activists and the use of capital punishment and torture on government critics. Other recommendations rejected by the Vietnamese government include the lifting of a ban on internet controls, legalizing privately owned media houses, allowing peaceful displays of dissent, reviewing the clauses on religious freedoms and abolishing the death sentence. These are the impediments which curtail the progress ion of Vietnam and its assimilation into the existing global village. On the same scale, Nigeria ranks 5 and Iran ranks 3. This is because Nigeria scores averagely both in terms of its economy and democracy, according to the same study whereas Iran is subject to many international barriers due to their insistence on having a nuclear program. Conclusion For a country to constitute a good society, its citizens must find it easy to live in it rather than somewhere else. Political institutions which are the major policy makers must therefore formulate policies which are favorable for the easy transaction of business otherwise the country is doomed to fail and subject itself to barriers which the international community will erect for it. Works Cited Draper, Alan and Ramsay, Ansil. The Good Society. New York: Longman Publishers, 2008 Okamoto, Ikuko, et al. Rich periphery, Poor Centre: Myanmar’s Rural Economy under Partial Transition to Market Economy. Tokyo: Institute of Economic Research, Hitotsubashi University, 2003 Stiftung, Bertelsmann. â€Å"Vietnam Country Report†, Strategies of Development and Transformation (2010). April 12, 2011 www.bertelsmann-transformation-index.de?Advertising We will write a custom research paper sample on Vietnam’s History in 20th Century specifically for you for only $16.05 $11/page Learn More This research paper on Vietnam’s History in 20th Century was written and submitted by user Emerson Burton to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Marketing Concept Consumer Loyalty essay

Marketing Concept Consumer Loyalty essay Marketing Concept: Consumer Loyalty essay Marketing Concept: Consumer Loyalty essayConsumer loyalty is a feature of subjectively-positive approving consumer attitudes to a company, its brands, products and services, personnel, and other aspects, expressed through commitment. Under a loyal customer, marketers understand a person who makes regular repeat purchases, consumes a wide variety of company’s products, attracts other buyers, and does not respond to competitors’ offers. In general, consumer loyalty to a company largely determines the success of business and its assessment in the eyes of competitors and partners, as well as provides a strong foundation for stable sales. Further, we will focus on the essence of this marketing concept by studying both theoretical understanding and practical applications of loyalty mechanisms.Basically, loyalty is expressed in the fact that a consumer gives preference to company’s goods or services for a considerably long period of time (usually, over 1 year), almost w ithout asking for similar solutions from company’s major competitors. In this case, the concept of loyalty behavior includes the following categories (Reichheld Teal, 2001, p. 41): 1) action factors (purchase); 2) intention (subsequent actions; the probability of repeat purchases); 3) recommendations (the probability of recommendations of other people); 4) sensitivity (insensitivity to the actions of competitors); and 5) inertia (willingness to find other new options). The key force pushing a customer from stage 1 to subsequent stages is a positive experience after acquiring a product. For example, if a consumer is fully satisfied with the quality of a product of a particular company and service by company’s personnel, next time, with the rest factors stable, he/she is highly likely to make the same consumer choice in favor of this brand (further, we won’t consider the basic preconditions of loyalty, assuming that a company is competitive enough to provide them ). Besides, this favorable attitude will also be transferred to all the new products of the company. Furthermore, the strategy of strengthening customer loyalty is justified through the recent research results showing that the attraction of one new customer costs 5-10 times more than retaining an existing one (Reichheld Teal, 2001, p. 137), while a satisfied customer typically informs an average of 3 friends about a successful purchase, and an unsatisfied client shares one’s annoyance with about 10 friends (Reichheld Teal, 2001, p. 151).From the standpoint of company’s financial success, consumer loyalty leads to the following results (basing on Reichheld Teal, 2001; Dooley, 2011; and Velzquez et al., 2011):1) consumers become less sensitive to price, which means that a product (or service) can be charged at a higher price without the risk of losing the part of the turnover;2) the cost of sales to existing customers is lower than sales to the new ones. As a result, company’s profitability may grow up, even though the price is pulled down. In this case, a client can be offered a range of additional services (products) on the basis of cross-selling, thereby increasing the turnover of the company. Indeed, as Hallberg (1995) states, approximately 80% of their incomes companies receive from 20% of their customers, whereas the increase in the share of regular customers by only 5% results in the profit increase by 50% or even more (Reichheld Teal, 2001, p. 213).That is why, today more and more companies come to the idea of creating and implementing measures aimed at strengthening customer loyalty, primarily by means of personalized sales. For this purpose, companies provide the opportunities leaving feedback through which their consumers articulate their complaints or questions about the quality of a product/service, as well as introduce special programs to encourage consumption such as various seasonal discounts, gift certificates, birthday presents and sales on national holidays. Another effective approach is the development accumulative cards or club memberships for consumers.The latter method allows companies to not only attract new customers, but also greatly improve the quality of interaction with regular partners. One of the world’s first programs of this kind was the AAdvantage developed by American Airlines, which guaranteed passengers a substantial discount on next ticket after accumulating a certain number of miles. Today, similar programs are widely adopted in key airline services, as well as in hotel and restaurant chains. In a subconscious fear to lose alluring opportunities, consumers vigorously collect their loyalty points. As a result, Hilton clients rarely switch for Marriott (Velzquez et al., 2011). Studies have shown that loyalty programs using some type of bonus cards result in a decrease in consumer turnover by 30%, and an increase in the volume of business by 10%, while holding only 5% of t he total number of customers over time lead to 25-85% increase in profit obtained from them (Reichheld Teal, 2001, p. 183-87). At the same time, as Velzquez et al. (2011, p. 70) rightfully claim, bonus programs may be easily copied and therefore cannot provide a decisive competitive advantage.According to Garth Hallberg (1995), differentiated marketing strategy should also involve highly profitable direct communication and feedback based on efficient database systems. For instance, such large companies as Procter Gamble and Kraft Foods have already collected databases numbering more than 40 million records of individual households (Rungie et al., 2013, p. 1672), and the effectiveness of this strategy is proved experimentally. In particular, studies show a significant increase in the positive image of the brand and the volume of its purchases by those customers who have participated in direct communication programs on increasing loyalty. A typical program aimed at potentially high- profit consumers leads to an increase in sales inside this group by nearly 25% (Dean, 2007, p. 165). It is also important to mark that a substantial increase in company’s fame, image and frequency of purchases in the case of direct communication with consumers had a long-term effect. In many studies (Reichheld Teal, 2001; Dean, 2007; Rungie et al., 2013), changes were recorded even 2-3 months after the program implementation, while about 80% of the U.S. television audience cannot remember a particular advertisement they have seen the day before.On the other hand, in their long-term perspective, bonus cards turn to be unprofitable, and direct communication is often annoying. In this regard, one of the most vivid examples of an effective strategy is Apple, Inc., known for its most loyal customers. Despite several considerable declines, Apple has managed to achieve unprecedented loyalty by competently playing on â€Å"tribal instincts†. This amazing loyalty was surely bu ilt of many factors including advanced design, original products and technologies, user experience, creative marketing, etc. However, there is also an unexpected element, which, according to Roger Dooley (2011), played one of the key roles: the creation of an enemy to compete with. In its marketing fights with Samsung, Apple has been persistently building the social image of Apple users, which would differ dramatically from the rest of consumers. The result of using basic social archetypes was the emergence of Apple cult. Similar contradistinction strategy also used to be applied by such competitors as Nike and Adidas, IBM and Microsoft.Here, basing on Rungie et al. (2013) and Dooley (2011), a current trend should be stressed again: contemporary consumers react positively primarily on companies offering ideas â€Å"beyond known†, i.e. new technologies and bold features. Other non-material forms of consumer loyalty strengthening may involve company’s transparent policie s, clear corporate social responsibility policy, green and eco-saving innovations, newly discovered ways to connect on media, possibilities of the uniqueness of samples or their full compliance to individual specific requirement, as well as their multifunctionality. For instance, the Sportline Company has recently invented an interactive bottle equipped with a display. The smart vessel not only dispenses liquid, but also tells the time of the next portion, and demonstrates current indicators to monitor the level of water need in the body. The Life cycle of such products might be short, but the loyalty accompanying will be high proportionally. Attracted by markets gamification, consumers are often ready to follow their idols to the end.In sum, a loyal customer is always valuable in financial terms: he/she regularly buys company’s products, attracts new customers, requires much less attention, is already familiar with the company’s range of products and offerings, as wel l as more resistant to price fluctuations and is prone to overpay a little rather than buy unfamiliar goods. Therefore, the crucial task for any company consists in consumer retention, the inadmissibility of consumer’s departure to company’s competitor. In this regard, consumer devotion should be rewarded with an excellent service, personal attention, personalized discounts, bonuses, and gifts, in a row with relevant policies on constructing consumer’s social image, and considering personal feedbacks, interests and tastes in developing new product lines.

Angle of Vision

I see and hear many things happening around me. I am close to many other people and the doorways to various stores. As the people walk by me there Is a small gust of wind from behind them that feels like when a car drives by you on the road. This place Is so very calm. A few people sit down next to me, and they all chat quietly while drinking Struck. Everyone that is walking through the lounge and talking with their friends seems to be having a good time Just hanging out.Most people are smiling. I hear people whispering and laughing. One student walks quickly with an unhappy look on his face. Some people are sitting here listening to their pod and studying. The quiet buzz from their pods is calming. With everything going on in this one single room it still seems very quiet and peaceful to This room Is so noisy I cant even stand to be In here. Someone spilled their drink all over the floor. It made a huge mess. It looks Like It has Just rained Inside the building since there Is a huge puddle now.Some of the drink landed on the wall and Is now running down the wall Just Like a drop of rain. It has gotten really noisy with any people walking through to go to dinner. They are stomping down the stairs as a herd of elephants would walk through the plains. Someone gets bumped when they are walking down the stairs and yells. People are talking loudly to their friends and laughing. As the crowd of people move downstairs not many people are left. Most people are starting to leave.There are very few people in here now and most are headed to their room to go to study, relax, or sleep. The quiet is so different from all of the noise earlier. Analysis I decided to use Sheen Lounge as my observation spot because It seemed Like a alma and place to sit where I could observe the surroundings. There are many businesses, people, and places to sit inside Morris so it felt as a very dominant place to make observations. With people going through here to go to lunch or dinner or just to go to classes it was an extremely busy setting.I used a several different strategies in my essays. I used figurative language in my essay quite frequently. When I talked about someone spilling their drink all over the floor and it running down the wall, I said that it looked like it had rained all over the room. I also used a simile in my essay. When I talked about how it got really noisy inside this certain room I said it sounded like a herd of elephants walking through the plains. In my positive view I used the couches as my focus point. This Is where I sat and observed everything that happened.As I said In my positive view everyone walking through with their friends having a good time was also another focus point for me. Another example is the unhappy student. This is an example of word choice. Noise it almost seemed impossible to focus on what I was doing at the time. Now that I look back on it I dont know how people do homework in the lounge during the day. I used a good example or word choice in my negative view. I said that it has gotten really noisy and it sounds like elephants running through the plains.This gives me a very vivid visual picture in my mind. Now that my views are stated I want to end by saying that the Sheen Lounge is not the best place to observe or the best place to do anything except be loud and playful. Using sentence structure, word choice and simile shows exactly what you want the audience to see. By changing around a word it could be taken as positive or negative. In conclusion you always have to capture a mental picture for your audience, otherwise they wont know what you are talking about.